The client
A long-established firm serving businesses and individuals across northern Greece, working with a brand designer of their own. I worked to her brand guidelines and content structure, from Bath, with the project run remotely in English and Greek.
Before
An ageing content system
The old site ran on a content management system maintained by another agency. It worked, but it was hard to change and it looked its age.
Before
English that could never rank
Both languages were tangled together, so search engines saw one muddled page. The English version had no address of its own to rank or share.
Before
Leads with nowhere to go
No way to download a guide, sign up for news or be tracked as an enquiry, which made it impossible to tell what the site was actually doing for the firm.